Published on February 9th, 2015 | by sunny

My busy and exciting life during Fashion Week Amsterdam.

My photo and video journal of the last Amsterdam Fashion week and followed by Innercirqle and Bloggernet.  Since I also free lance in PR I was asked to join MaisonPR as interim PR manager to organise the invites, guest list, interviews and seating plan for the fabulous Dutch fashion brand Spijkers en Spijkers. Januari is a busy fashion month for me because there are lots of DJ bookings. Fashion brands, modefabriek and magazine parties are always looking forward to work with me during this month. Have a look at the video made by Bikkel Amsterdam for Innercirqle starring Sunny Jansen 🙂





My fashion week started with 2 DJ bookings. Zalando, the multinational online store, opened the downtown program of the week with a party at the Melkweg in Amsterdam. After my dj set i was photographed at the event. The colors of the backdrop in the photo corner matched perfect with what I was wearing. I love my MaryMe-JimmyPaul shirt.






Prix de La Mode!

I was also asked to DJ in the amazing Rijksmuseum of Amsterdam for Prix de La Mode by Marie Claire. These are the fashion awards for Dutch Talents. This unique location made me feel very special and I was very honored to bring some musical ambiance at the after party! In the video you will see om at 02:07 wearing a beautiful LBD by designer Dimitry Frenko Krul and my vintage black cape by Fendi.





I – DOCK restaurant

Together with a few other bloggers I am followed by Innercirqle and Bloggernet. They arranged 2 nights for me to stay in the lovely Room Mate Aitana design hotel in Amsterdam. Check my post on  We kicked of with lunch at the lovely I Dock restaurant


I-Dock restaurant, bar en marina terrace is really a nice location in the centre of Amsterdam next to the Central Station. The lunch was really good and they have a really nice lunch en dinner card. Also breakfast in the morning is possible even if you are not a guest of the hotel. Cheers!10965756_415529831946233_1900715102_n



Opening night catwalk programming at the Mercedes Benz Fashion Week Amsterdam kicked of with the Dutch Brand Avelon. I am a fan already for some years and was excited to see the A/W 15/16 collection. Afterwards we were invited for the afterparty by Spice PR and Avelon at the new Le Coq Restaurant in Amsterdam. Photo’s of the final of the show and me and the very handsome designer Erik Frenken.


Mossel en Gin

Innercirqle and Bloggernet intorduced me with a lovely dinner at seafood bar Mussels & Gin located in Amsterdam Westergasfabriek. It was my first time there and the ambiance and food was really nice. Having drinks and mussels and the french fries were delicious. It was a nice venue for me to get to know the other bloggers who are in this project. Thank You.




E! Live from the Red Carpet Party!

At the Fashion Week Amsterdam E! Live from the Red Carpet hosted by Janice asked me to DJ at their party. This is the 2nd time they have asked me to DJ and it was again a fabulous party with loads of fashion and music people from the industry. After my DJ set the fantastic Kris Kross Band performed. I was very pleased to be in that line up! Especially for the occasion I wore a beautiful red dress by the Danish fashion brand Ilse Jacobsen, made possible by SoPR.



After my DJ set for E!Live we were invited to see the show of Dutch designer and illustrator Bas Kosters. I have a very special relationship with the brand since I was their PR manager for two years. Because of that I know the brand very and became a fan of their creativity and design. The show was amazing and somehow an emotional experience for me. Memories of me and Bas working together and being a” friend of the brand” for some years, made it very special for me to be there. I was actually seated front row thanks to SoPR. Again it was an amazing creative collection with so much colors and detailed work. I have so much respect for designers like Bas Kosters who is bold enough to be different. Of course a lot of these outfits are not easy to wear, but when you go to the designer’s website and his webshop, you can find lovely other items more wearable. I own a few items by Bas and treasure it very much. I think every fashionista or fashion lover should own a Bas Kosters. WHY? Because it will be so special in 20 years, for real!  Bas Kosters worked together with Bugaboo for this collection.





MaisonPR | Spijkers en Spijkers

Public Relations MaisonPR hired me for the month of Januari to work with them. One of the major tasks was to organise the invites, guest list, seating plan, interviews and other media attention for the Dutch Fashion brand Spijkers en Spijkers. Since I have my share in doing this it was very nice to be involved. The collection was very nice and definitely wearable for that confident girl with that “je ne sais quoi” feeling. I actually picked a favorite look. I would like to thank Melanie van Wijk and Linda Botter and all the girls of MaisonPR for a really nice time working together. Hopefully more projects coming in the future. Thank you Maisonettes.

The Maisonettes of MaisonPR!


Interview with Grazia –  Spijkers en Spijkers!



My Favorite look of the collection!


Wearing Spijkers en Spijkers and profiled on Fashion Week Nederland Instagram!


De Modefabriek!

Twice a year the Amsterdam Rai is the centre of the national and international world of fashion labels. During these days brands present their new collection and retailers from all over the country can buy theme for coming seasons. Workshops, food, fashion shows and of course music. The new fashion label Alix the Label booked me to DJ 2 days to bring a lovely ambiance at their frame.



On the first day of the Modefabriek I have been asked for the 4th time to DJ. This event is always a very nice one with beautiful stylish people from all over the country. Thank you Danielle Pakes of EXPLORERS Club AMS for booking me again. It sure was a great night and of course RVDA mad a beautiful pictures of me! I wasn’t really sure about my American Apparrel top but at the end of the day I felt sexy so why not…. for once!



Sanoma Boutique!

On the last day of the MBFWA I was asked to DJ for Sanoma Media. Known for their magazines like GRAZIA, BEAU MONDE, MARIE CLAIRE, NOUVEAU and more. They organized a walking dinner for their guests and I was responsible for lovely easy tunes during dinner and after the presentation just before the last show of the fashion week hosted by Marie Claire. It is always great to work with Sanoma Media. Over the years I have been booked for several events of their magazines. Looking forward too future projects. Thank you Sanoma Media! I made a #SanomaSelfie with the ladies at the event. Editor in Chief Claudia Straatmans, actress Hanna Verboom, fashion director Simone Dernee of Marie Claire and publisher Dolly van den Akker of Sanoma Glossies! Work it girls!


Captured by Fashion Chick online! 🙂

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As you can see my days can be very hectic but I really enjoy every minute of it. Like to thank Innercirqle, Bloggernet, MBFWA, Zalando, Marie Claire NL, Avelon, Spice PR, Mossel en Gin, TCA – ECAB, Room Mate Aitana, I-DOCK restaurant, Dimtry Frenko Krul, MaryMe – JimmyPaul, E!Live from the Red Carpet, Modefabriek, Explorers Club AMS, Alix the Label, Sanoma Media, SOPR, Ilse Jacobsen, MaisonPR, Spijkers en Spijkers en Vivian Buck!


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